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The use of social media is becoming increasingly important for entrepreneurial marketing as a way to gain psychological empowerment through female entrepreneurship. The participation of female entrepreneurs on social media has witnessed an increasing trend. The purpose of this study is to understand the impact of social media participation on female entrepreneurs towards digital entrepreneurship intention and their psychological empowerment.

This cross-sectional study integrates the Stimulus–Organism–Response framework with uses and gratification theory to understand and determine a theoretical framework in understanding the importance of social media for female entrepreneurship in the contemporary digital era. To ensure internal consistency of the latent constructs, this study determines Cronbach’s alpha for all the variables. Further, exploratory factor analysis is performed to ensure the unidimensionality of the latent constructs. Structural equation modelling is performed to test the theoretical framework.

Data analysis confirms the significant effect of social media participations on female entrepreneurs towards their digital entrepreneurship intention which further affects their psychological empowerment.

The practical contributions of this study highlight the importance of female entrepreneurship which is essential for attaining self-reliance by reducing the socio-economic barriers. Further, female entrepreneurs’ participation in social media communities enhances the levels of empowerment.

To attain gender equality, a part of sustainable development goals (SDGs) worldwide, there has been a considerable concentration on women entrepreneurship which ultimately fosters women empowerment. Therefore, the purpose of this paper is to focus on the dimensions of women’s psychological empowerment, and by improving these dimensions, it will ultimately strengthen empowerment of women entrepreneurs which will help to attain the SDGs results such as gender parity, reducing poverty and social disequilibrium.

Social cognitive theory, Vroom's expectancy theory and cultural modernization theory are followed to identify the dimensions of psychological empowerment. The present study conducted netnography in the platform of Twitter to understand the dimensions of psychological empowerment among women entrepreneurs.

The data analysis identifies four psychological women empowerment dimensions, namely, goal internationalization, perceived control, perceived competency and self-esteem.

This study attempts to identify the psychological empowerment dimensions in the context of women entrepreneurs. The study integrates three theories to understand the psychological empowerment of women entrepreneurs.

This study aims to investigate the mechanical properties of sustainable recycled polypropylene (rPP) composite materials integrated with spherical silicon carbide (SiC) particles.

A representative volume element (RVE) analysis is employed to predict the Young’s modulus of rPP filled with spherical-shaped SiC at varying volume percentages (i.e. 10, 20 and 30%).

The investigation reveals that the highest values of Young’s modulus, tensile strength, flexural strength and mode 1 frequency are observed for the 30% rPP/SiC samples, exhibiting increases of 115, 116, 62 and 15%, respectively, compared to pure rPP. Fractography analysis confirms the ductile nature of pure rPP and the brittle behavior of the 30% rPP/SiC composite. Moreover, the RVE method predicts Young’s modulus more accurate than micromechanical models, aligning closely with experimental results. Additionally, results from ANSYS simulation tests show tensile strength, flexural strength and frequency within a 10% error range when compared to experimental data.

This study contributes to the field by demonstrating the mechanical enhancements achievable through the incorporation of sustainable materials like rPP/SiC, thereby promoting environmentally friendly engineering solutions.